InvolveSoft: Cutting Through the Noise, Enhancing Comprehension

Saumya Bhatnagar and Gaurav Bhattacharya, the co-founders of InvolveSoft, have endured a challenging but promising journey thus far. After meeting at a programming class over a decade ago, they launched a technology start-up to help the Indian Government identify and prevent the root causes of female infanticide. Post-college, they worked for a few large corporations before their paths crossed again. By this time, the duo could see through the cracks in corporate cultures, and pinpoint reasons for mid-sized businesses to suffer from high employee turnover rates. The tandem proceeded to interview over 500 CEOs and CIOs to comprehend the sheer number of disgruntled employees and employers. “Since we’d both been entrepreneurs, we could understand both sides of the table,” says Saumya, CTO, InvolveSoft, a California-based technology company that offers a workplace community platform.

With Millennials outnumbering Gen-Xers in the American workforce, the duo realized that expectations and priorities were changing in the corporate landscape. “Millennials wish to know what leadership expects of them. Their aspirations from a job are higher,” she adds.

During their conversations with thought leaders, the duo deduced that while HR tools were effective for hiring, and onboarding, they fall short with regards to employers engaging employees more meaningfully. “70 percent of the managers felt communication is the hardest part of their job,” says Saumya.

To tackle these pain points, InvolveSoft launched a SaaS platform designed to give C-Suites actionable insights on ways to improve employee communication. While the platform works wonders across businesses, organizations with distributed workforces stand to benefit the most. For example, if a sales executive at the Dallas branch of an organization is disgruntled, the C-Suite at headquarters can get wind of the situation and take appropriate action.

“When different segments of a company communicate via different channels, there is a lack of solidarity. Also, in certain cases, there are language barriers and deskless workforces. Our solution cuts through all that noise and improves comprehension,” explains Saumya. Besides helping companies grow to become socially active in the community, the platform is a boon for tasks such as corporate volunteering, and helping employees utilize paid days productively.